Korea: The 'Condom T-Shirt'

August 31, 2005

Seoul - Always have one at home, they say. Recently, in the last episode of the hit Korean TV drama "My Name is Kim Sam-soon," the character Sam-shik did not have a condom on him. He searched high and low, and when he finally came back he found Sam-soon fast asleep. It took only days for the on-screen problem to find its reflection in real-world fashion. Coincidence? Who knows.

The fashion item in question has become a hot item among the young. It is a T-shirt bearing the legend, in English, "USE A CONDOM." The online retailer that came up with the deceptively simple concept can't make them fast enough. Why? It may look like just another T-shirt, but into the bottom seam the designers have sewn -- you guessed it: a condom.

The sturdy little contraceptive apparently survives several washes. As ever in Korea, no story is complete without its accompanying online hype.

When curious Netizens posted the background story on their blogs, it became the center of some heated discussion.

One posting insists, "It was added to emphasize how the T-shirt sticks to your body just like a condom." Another had no time for such fanciful readings. "Of course they added it to the shirt for you to use it with your girlfriend. Why else would they have added it?" The Chosun Ilbo asked the designer, Go Hwa Seop (32), for the lowdown.

The answer was unexpected. "A T-shirt got messed up during the dyeing process, and it turned out to be a design we wouldn't be able to sell. At the time I was thinking of what a waste it was, so just for fun I put a condom in there. Unexpectedly, everyone had a pretty good reaction to the shirt. You can use the condom when you need it or it can just be used as a talking point." He said. "I want to keep developing a series of T-shirts for people with personality."

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