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Nipponese nubiles go nuts for nipples
By Ryann Connell
January 24, 2005
Nipples are nipping into a niche in Nippon, according to Shukan Post. Nipple
Enhancers have suddenly become the hottest "breast improvement" must-have among
Japanese women.
"We set up an online sales page in July last year. We didn't sell a single set.
Then, in about October last year, we slowly started to move some. Sales started
trickling through right about the time the tennis world started taking notice
of Russian star Maria Sharapova, who was becoming known in the local media for
her tight shirts that always showed the outline of her nipples," Takashi
Fujiki, president of JT Kikaku, the company that has been importing Nipple
Enhancers to Japan for the past two years, tells Shukan Post. "We put in an
additional order for another 500 pieces right at the end of last year and they
sold out immediately. We get about 10 orders a day, but our stocks are
depleted. We've put in additional orders for another 1,000 sets in January
alone."
JT Kikaku imports Nipple Enhancers from Canada and sells them at a retail price
of 1,200 yen apiece. Nipple Enhancers are made from polyurethane, have a
circumference of some 4.5 centimeters and weigh about 1 gram. The circular
center part of the project protrudes.
Nipple Enhancers are equipped with adhesive that allows them to be attached to
bras or directly onto the skin. Sticking on the bud boosters has the effect of,
well, making the wearer appear to have their headlights turned on regardless of
the time of day.
"Our main buyers," JT Kikaku's Fujiki tells Shukan Post, "are women in their
20s."
Nipple Enhancers have been pretty successful in the West, where Japan's
biggest-selling weekly claims their success has derived from the widespread
disappointment women have if lumbered with inverted nipples.
They're also making their mark on Japan's legions of office ladies.
"I tried out some Nipple Enhancers for a matchmaking party I went to recently.
I'd worn them under a single sweater and you should have seen it when I took my
coat off...the guys at the party couldn't take their eyes off me," a
28-year-old woman tells Shukan Post. "There's no doubt these things are good at
attracting guys' eyes."
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Copyright 1999-2004, Mainchi Daily. All rights reserved. Ryann
Connell is a Staff Writer and Senoir Desk Editor for the Mainchi Daily News. No
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