Century Amusement Park is a thrilling entertainment retreat. Tickets are
expensive at 80 yuan (US$9.66) each, making one shrink at the sight of the
cost. The park has a new slogan, "To be cool and refreshed summer, all girls
love wearing miniskirts." Starting July 1st, two female personnel with rulers
stand at the ticket windows to determine whether the length of the skirt earns
a discount.
The public wonders what they hope to achieve with this plan that encourages
women to expose themselves. What does the company really hope to gain?
The chief of Century Amusement Park's marketing department Huang Wen stated
there was no ulterior motive behind their promotion. It is only a novel idea to
attract tourists. Chinese attorney Liu Quangen believes that this type of
marketing is harmful to social ethics and morality. .
In recent years, China's market advertising has become flooded with
pornographic elements. One domestic brand underwear company placed 16
bikini-clad models along the urban roads of Wuhan District in a blatantly bid
for publicity. The scene was pure chaos, with traffic snarled as people
gathered to see the event.
A shopping center in Chengdu city paraded naked women in front of an audience
to promote its opening. To promote its bath and body products, a retailer and
the factory hired a young female to bathe facing the street. Some bath and body
companies attract men to watch a nearly naked model putting on their products
as advertisement to sell their products. Some stores employ bikini models to
run back and forth to attract consumers. Some hire girls to lie coyly on "love
making beds." Such examples are just too numerous to list here.
Editor's Note: Such blatantly sexually-based advertising appeals, while common
in the West, are deeply offensive to traditional Chinese who value dignity and
respect privacy. Such behavior is seen by many as a further erosion of the few
remaining values that preserve China's 5000-year-old society.
