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China cracks down on nude promotions
May 23, 2005
Beijing - Nude business promotions have been banned in China, with Beijing
taking aim at naked shop models and restaurants where food is served on the
bodies of unclothed women, state media said on Sunday.
The ban, issued last week by the General Administration for Industry and
Commerce (GAIC), comes amid the increasing use of nudity or near-nakedness to
advertise businesses, the Beijing Times and Xinhua news agency said.
In April, a Japanese restaurant in the south-western Chinese city of Kunming
came under fire for its promotional "feast on a beauty's body", in which sushi
was served to customers on a naked woman.
The restaurant was later banned from offering such meals.
The GAIC was also alarmed by the rising use of nude models in shops,
particularly in the more wealthy eastern coastal cities such as Wenzhou and
Zhaoqing, and restaurants serving breast milk.
"Such activities are in violation of common decency and humiliate the human
being," Xinhua reported the GAIC as saying.
A restaurant in central China's Hunan province stirred controversy two years
ago when it offered what was billed as the country's first-ever "breast milk"
banquet.
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