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TV show to unmask sexual taboo

December 2, 2004

Beijing - China's first nationally-televised show about sex will get participants talking freely but allow them to wear masks to avoid embarrassment, a state-run Chinese newspaper said on Tuesday.

The late-night educational programme, The Masks, would air on more than 50 provincial and city channels, the newspaper said. Viewers can tune in beginning January 1.

"Breaking the taboo of talking about sex in public, the show reflects a changing society, and a positive change at that," the newspaper said.

Attitudes about sex have relaxed since China began Western-style market reforms in 1978, but even in booming cities like Shanghai and Beijing, it is still considered an off-limits topic for most Chinese families.

Surveys often show high levels of ignorance and dissatisfaction with people's sex lives.

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